Thursday, March 7, 2013

Welcome Calls to Prevent Problem Escalation


In an ideal world, the level of client satisfaction is at a hundred percent. While a lot of businesses strive to give the best service possible, complaints are always bound to arise. Problems can be attributed to one or more of the factors cited below.

•The customer’s lack of understanding on how a certain type of product or service really works
•Not being fully educated on the important points in the terms and conditions that come with the sale
•The wrong payment information was recorded and processed
•Errors in shipping or delivery
•Ineffective customer service

If you want to take some of the stress out of managing your enterprise, it would be wise to invest in welcome calls. Applicable to new clients, this is a process where a representative from your company calls to officially welcome them and thank them for the purchase. Apart from fostering a sense of trust in your customers, you can use this as a means of preventing problem escalation.
How so?
Your customer representatives can take the conversation further by asking the clients how they like the item that they purchased. This opener usually indicates whether people are highly satisfied or are having issues. If it’s the latter, ask all the necessary probing questions and offer a solution immediately. When you fix the problem at the source, you prevent it from spreading and leading to a bad experience for the customer.
Meanwhile, this method can also be adapted to orderconfirmation calls. Once done with confirming the chosen product and payment details, the representative can also ask the customer if the terms and conditions are clear or if he has questions about it. Get additional information about these effective marketing techniques by calling Tom Johnson Media Communications Corp. today.

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