Tuesday, December 11, 2012

Optimizing Profitability



To optimize profitability, product promotion and client retention are essential. In product promotion, the purpose is to entice the potential clients to purchase your products. Hence, it must be one which makes the product more relatable to the consumers and one which reaches a huge number of potential buyers. You must send a message to as many people as you can to popularize your product and increase the number of potential buyers. On the other hand, client retention is attained if the buyer or purchaser is pleased with his purchase. Normally, a buyer is pleased with his purchase if he is satisfied with its quality in relation to the amount of price he paid. However, another element of customer satisfaction is quality of service. Businessmen must invest in ways of improving customer service as this promotes client satisfaction.

Product promotion and client retention can be achieved through the use of welcome call services. Welcome calls are made by call center agents to clients who made a purchase. This call would be initiated by thanking the client first, then confirming the purchase made by the former and lastly to offer products at promo price and other special packages. Through the call you have lessened the risk of fraud and you have promoted your product by making special offers. Also, you gain the trust of your customers through a personalized way of doing business. Welcome calls are also affordable so anyone can avail of this service. You may start small but taking advantage of these services is a sure way to make a big impact in the business world. 

No comments:

Post a Comment